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Should I Share That? Prompting Social Norms That Influence Privacy Behaviors on a Social Networking Site

Erin L Spottswood
Jeffrey T. Hancock
Blackwell Publishing Ltd

Abstract: This study examines how explicit and implicit cues to social norms affect disclosure and privacy decisions in a Social Network Site (SNS) context. Study 1 revealed that participants' disclosure behavior adhered to explicit cues indicating disclosure frequency norms, while implicit social norm cues (ie, surveillance primes) acted to increase overall disclosure frequency and affect disclosure accuracy when explicit cues discourage disclosure. Study 2 explored how these cues affected privacy-setting decisions and found ...