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Consequences of Television News Programs

tv camera
Shanto Iyengar
Agenda Setting: Readings on Media, Public Opinion, and Policymaking

In sum, we will:(1) provide authoritative experimental evidence on the degree to which the priorities of the evening newscasts affect the public's agenda;(2) examine whether network news' priorities also affect the importance the public attaches to various standards in its presidential evaluations; and (3) further exploit the virtues of experimentation by exploring individual cognitive processes that might underlie agenda setting.