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Platforms, People, and Perception: Using Affordances to Understand Self-Presentation on Social Media

Michael A DeVito
Jeremy Birnholtz
Jeffery T Hancock

ABSTRACT: The popularity of social media platforms today makes them an important venue for self-presentation, but the unique affordances of these platforms challenge our existing models for understanding self-presentation behavior. In particular, social media provide multiple platforms on which the self may be presented, expand the role other individuals can play in one's own self-presentation, and expand the audience while often simultaneously providing less information about who is in that audience. This paper presents an ...