Business

Tom (Hyeon Seok) Yu

Status Perceptions, Social Media, and Populism among Low- and Middle-Income White Americans
2023–24 American Democracy Fellowship

People seek recognition. Pursuing this intangible yet perceptible construct often reserved for those with status has long motivated human behavior, the domain of politics being no exception. With the recent resurgence of populism and its right-wing variant across developed democracies, concepts related to status such as economic insecurity, cultural grievance, and threat garnered significant attention among social scientists for this reason. Existing studies have shown that low- and middle-income citizens who perceived their socioeconomic status to be low or under threat of decline, and that White citizens who exhibited high racial resentment and perceived a greater threat to their racial status were likely to support populist/populist-right candidates and their policies.

While these patterns are informative, the causal question remains: does the perception that one has a low subjective status lead to stronger populist and/or populist-right attitudes? And if so, what is the mechanism, and does social media play any role in this relationship between status perceptions and support for populism? Testing for causality and clarifying the mechanism is important because better understanding the surge in political sentiments that pose direct challenges to liberal democracy first requires identifying the cause and mediators. I propose a randomized survey experiment that induces variation in participants’ perception of their status to test predictions from a novel theory I have developed. This experimental feature overcomes some inherent challenges associated with existing cross-sectional survey data including its limit to providing only correlational evidence and difficulty of gauging the relative importance of economic and cultural/racial factors in driving support for populism.