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Economics
Levi Boxell
Political Ideology, Social Image, and Consumer Boycotts
2020 Research Data Grant
Political Ideology, Social Image, and Consumer Boycotts
2019 American Democracy Fellowship
Political Ideology, Social Image, and Consumer Boycotts
2019 American Democracy Fellowship
In collaboration with Jacob Conway.
Using observed internet searches and credit card transaction data, we find a strong, partisan response by consumers to firm political stances. In our proposed survey experiment, we plan to examine (a) the dollar-value of ideological congruence, (b) the extent to which social media activism acts as a substitute or complement to offline activism, and (c) the role of social image concerns in driving consumer activism.