Levi Boxell is a PhD Candidate in Economics at Stanford University and an NSF Graduate Research Fellow. The Center for American Democracy grant will help fund a survey experiment (joint with Jacob Conway) examining how political ideology shapes consumer behavior. His broader research agenda incorporates areas of political economy and development, with a particular emphasis on political conflict and the role of information technologies.
Using observed internet searches and credit card transaction data, we find a strong, partisan response by consumers to firm political stances. In our proposed survey experiment, we plan to examine (a) the dollar-value of ideological congruence, (b) the extent to which social media activism acts as a substitute or complement to offline activism, and (c) the role of social image concerns in driving consumer activism.