Adrian Apaza is a PhD student in Macro-Organizational Behavior at the Stanford Graduate School of Business. His research examines how individuals and organizations use language to make sense of products, organizations, and social issues. His work through the Center for American Democracy at IRiSS examines how social movements frame social problems to mobilize individuals; he specifically examines whether movements are more effective when their discourse utilizes emotional appeals and whether they target organizations as opposed to their specific leaders (i.e. corporations and governments vs. CEOs and politicians). His work at IRiSS looks at movement support in two different contexts: Black Lives Matter and Genetically Modified Organisms.