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In Political Messaging, Values Can Be More Persuasive Than Policies

Jun 10 2019

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Faculty

2017-2018 IRiSS Faculty Fellow Robb Willer, Associate Professor in the Department of Sociology, has published his research on political messaging's efficacy with liberal and conservative voters on the Social Science Research Network. The research was conducted during his IRiSS fellowship.  Willer and his co-author Jan Gerrit Voelkel, doctoral student in the Department of Sociology, have found that by framing progressive economic policies in terms of conservative values such as patriotism and respect for traditional family structures, conservatives and moderates are more likely to be receptive to them. Learn more by reading the research summary or the full paper.