Skip to content Skip to navigation

Ronny Kohavi - Accelerating Innovation with Trustworthy A/B Tests

Ronny Kohavi headshot
March 12, 2018 - 1:10pm
Rm. G101, Gunn Building, Stanford Graduate School of Business

LUNCH IS PROVIDED AND WILL BE SERVED AT 12:45 PM

Talk title: Accelerating Innovation with Trustworthy A/B Tests

Abstract: The Internet provides developers of connected software, including web sites, applications, and devices, an unprecedented opportunity to accelerate innovation by evaluating ideas quickly and accurately using trustworthy online controlled experiments (e.g., A/B tests). While the theory of a controlled experiment is simple, and dates back to Sir Ronald A. Fisher’s experiments at the Rothamsted Agricultural Experimental Station in England in the 1920s, the deployment and mining of online controlled experiments at scale (e.g., hundreds of experiments run every day at Microsoft) and deployment of online controlled experiments across dozens of web sites and applications has taught us many practical lessons.  We provide an introduction, share real examples, and lessons.

 

Event Sponsor: 
Institute for Research in the Social Sciences and Graduate School of Business

This event belongs to the following series